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Tri-Fold
Brochures
The most common
and highly successful form of direct mail advertising, and/or marketing
collateral, is the tri-fold brochure. It's popularity comes from
its folded size of 4x9, easily allowing it to fit into a regular
#10 envelope and rack brochure holders or stands. It has six panels
to hold all your information and pictures, and these days, can even
have die cuts for business cards, and pockets for inserts.
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Letter
Size Brochures
The standard
8.5 x 11 brochure is used worldwide, and can be customized
with pockets and business card die cuts. One of its popular
uses is to hold stair-stepped inserts and may contain more
than 4 pages of information and graphics.
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Pocket Folders
Ah, the traditional
method of the all-together "package". Not just for people
who sell face-to-face and need to leave behind brochures, flyers
and a business card, but also this versatile pocket folder can be
specialized with all kinds of sleeves, pockets, and special die
cuts made for business cards, rolodex, and even postcards.
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Annual
Reports
Even though
dollars and sense can be static at times, a visually appealing
presentation of your company's annual report can also be filled
with graphics, colorful charts, illustrations and photographs
(old and new). We can also add paper treatments inside like
onion skin, and perhaps an embossed gold foil logo on the
front cover to give it that added "corporate" look!
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Postcards
& Table Tents
All shapes,
all sizes, mailed out or not -- these are a great inexpensive way
to advertise that occassional "special" you are having
and want your guests to know about. Direct mail postcards with that
mouth-watering product on the front will surely bring in the patrons!
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Catalogs
Bright,
colorful, full of product information, pricing, toll free
phone numbers, web site information to place your order on-line,
and a perforated page to pull out and send your order in by
mail if you prefer. They come in all shapes and sizes, from
the smaller 6x9 to the full page 9x12, and most likely saddle-stitched
to keep all the pages together. Whether you're clothing, toys,
or food items, you've got to get your products to your potential
buyers!
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Marketing
Collateral Package
In
many instances you may need more than one method of collateral.
For example, you might not only need a corporate brochure, but also,
a pocket folder, sales sheet template, a small version of your corporate
brochure for direct mailing purposes, and business cards. At The
Lion's Den, we take the graphic concept and design throughout, for
a "complete" corporate look.
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Product Sheets
From recipe
cards numbering in the hundreds, to computer software and
hardware retailers, they all have one unique thing in common
-- the placement of titles, logos, overall color treatment,
etc., are the same throughout every piece, providing the consistency
companies are looking for.
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Imprinted Promotional Items
Get your company
ready for that trade show, exhibit, expo, fair, golf tournament
or other event with some promotional giveaways. You never know where
your next sale will come from!
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Pop-Out
Brochures
These
brochures get more and more clever every day! From the single
opening pop-up concept, to the more extravagant multi-panel
brochure with pop-out windows, this concept is sure to captivate
your audience! Made from 110 pound cover stock, they're sturdy
too, and make great direct mail pieces.
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Stationary
Package
These packages
consists of any or all of these items including letterhead, #10
envelope, business card, rolodex card, notepad, fax cover sheet
and a digitized logo to use internally in your office.
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